Thursday, 24 May 2012


The Subjectivism Should Be The Dominant Aesthetic Evaluation Approach As Opposed To Emotivism
1st Speaker

Assalamualaikum and very good evening to lecture and we will debate is topic about the subjevtivism should be the dominant aesthetic evaluation approach as opposed to emotivism..before i start we like to introduce my line of affirmative..i as a first speaker, Samad as a second speaker, Faizal third speaker and Muzaimie the last speaker..okay..i will introduce the meaning is what the subjectivism, dominant, aesthetic evaluation and emotivism..subjectivism means that the something that you can feel in your own and by your idea and it's not on fact..dominant means by the more important or more powerful than the as a same type..the aesthetic is mean the design, centric perspective, aesthetic is one of the dimension of design..evaluation it's mean the judgement...making judgement about amount and number..and the emotivism is about the on feeling like sad, fear, anger and first point is people can understand what the idea conveyed by designer..this is important because audience can understand what the opinion that designer want to say..for example to give opinion about the beauty..designer is a person that they are very understand about the feelings of the designer if designer want to be a dive the opinion, they must think the surrounding of the community..if by using the emotivism only audience should not understand what you can give to audience because by use the feeling only audience should not so understand what you want to second point is something that you can feel by your own self..for the example something that be done we can feel by own, to give the opinion designer will...will easy to purpose the i want to stress up the subjectivism should be dominant aesthetic evaluation approach opposed to emotivism..thank you...

Friday, 6 April 2012


Our group agreed to criticize the animation "Upin and": We are a Malaysia (Part 1). We know that it is very famous animation "Upin and" among the people of Malaysia. This animation is also known outside the country because of this unique animated image that emphasizes the people of Malaysia. This animation is also the pride of the people of Malaysia for Malaysian children using animation technology of date. Therefore, our group agreed to criticize aspects of the animation subjectivism, objectivism and relativism, emotivism. This aspect has been criticized based on the four criteria of the audience, behaviour, condition and degree.
In subjectivism aspect, for the first criteria, after watching the animation audience should be able to smile itself suddenly. This is due, in this animated behaviour of the audience could see the main character is very cute playing childhood games like wars game. They play regardless of religion, race and ethnicity. This game is fun because it takes strategy and effective camouflage to attack the enemy. Although they are different races and religions, they still play together. This also makes the audience smile because children can unite each other. Clearly, viewers who have watched this animation will smile because suddenly remembered the characters and events of behaviour shown in the animation. The second criterion, after watching this animation, the audience needs to understand the story for the first time watching it. This is because the story is very easy to understand because this animated show for all ages. Therefore, the director of this story is just using the story that is easily understood and appreciated by all. Although the animation is just a short animated, but viewers can still understand that the messages conveyed by simple audience. The third criterion, after watching this animation, the audience should be interested in his character and remember it until whenever. The main character animation is well known and liked by children. His character is cute, funny behaviour that causes the main character models and animation has become a mascot in a variety of matters involving children. Therefore, this animated character will be remembered so long time.
The next step, I would like to criticize other aspects of the ideas of objectivism and relativism, emotivism. In my opinion, the aspect of relativism cannot be made the assessment. This is due, every animation there have own way to attract viewers. If animation is compared to the animation from overseas who use sophisticated technology, this animation could not match. Objectivism aspect is also not suitable for evaluation. This is because, the animation is not visible from a real-only. If the animation is just a clear, creative thinking cannot be generated. Therefore, the only animation based on real sure about attracting viewers. Aspects of emotivism also not appropriate, as this aspect cannot be explained on the matter is in the animation. This aspect is only relied on certain matters involving emotions only.
As conclusion, the animation is very entertaining those who watch it. Hence, the most appropriate to assess this animation after watching it is an aspect of subjectivism. This is because each individual have their own opinions after seeing a story or animation.

Wednesday, 14 March 2012


At present, many things have been created and produced by a large number of designers. These things are used by people in their daily lives. However, not all things can be used by humans. This is due, these things become useful and not useful because of human emotions to evaluate the use of the various aspects of the matter. But human emotions are affecting three aspects, namely the internal aspect of the body, behaviour and reflective. Things were, and was said by Donald A. Norman in his book: Emotional Design - Why We Love (Or Hate) Everyday Things.
At the beginning of the story of this book, Donald started to examine or analyse the relationship, the impact and the ability to design and minds of the people. 
However, at the end, Tractinsky has changed to, affect and emotion. Why does he have said about affect and emotion? This is due, emotion is the worst part of human psychology explored. Human psychology is likely to affect their emotions on their actions in daily life. However, emotions are divided into two types of emotions, the positive emotions and negative emotions. At each emotion has its own benefits. As an example, when someone is having problems, they feel anxious, so they will be more focus on resolving the problem. However, using highly efficient positive emotions to find solutions and other alternatives. As a result, many difficulties can be resolved if the problem is big or small.

Also the effects of emotional brain processes that unlock the result in three levels, visceral level, the level of behaviour and reflection. 
At the visceral level is the process for making judgments and sending the appropriate signals to the muscles and other signals to the brain. At the behavioural level is the site of daily behaviour control process. On reflection, the reflection is part of the brain. Therefore, these three levels interact with each other and each other modulation with modulation.

The results prove that all the things you want to do with the effects of both cognitive and effective. 
Effective ability to change the way we think. In addition, it has a role in the design as well. First of all, a person who is relax and enjoy the good atmosphere, they will be more creative. They can allow themselves to deal with small problems. Secondly, those who are in immediate danger, they will become more focused in the work they do. For the designer route, the first stage is the creativity. This stage is very good for designers because criticism is not allowed at this stage. After that, the idea gained must be generated to the actual product. At present, the more feeling of design guidance and at the same time they are more focused and precise in what they do. Therefore, it is helping them to settle on time.

However, in a short time, it has several levels against each other. 
For example, if one is interested to do something it must go through three levels, visceral level. This stage to judge the appearance, but then have to go through the reflection. This level will respond by their experiences. Therefore it will show them to have some fighting to get what they want. Reflection is the most vulnerable to variability through culture, experience, education, and individual differences. Therefore, the better design in all levels.

The designer is able to design a good and useful technology. 
However, it still can not satisfy everyone. This is due, everyone has needs and requirements vary. We really do not know what is truly needed by someone.

The things or objects produced can create memories for people. 
For example, souvenirs and pictures of memories. With just see it, it will remind the memories and experiences on the day of an adult. However, the memories can make people to respond to common life experiences. Therefore, we can increase our self-esteem when considering the experience. However, not only those people who have their own personality, the product also has their own personality to attract users. However, to produce these products have a personality, it must have a segment brand, design, usability and marketing. When all that is in the product, consumers will know the personality of the product. When all three levels are used in product design, then, with the level on the product, it will attract users.

Besides the visceral design for products, products should be manufactured well and use good packaging design. 
This is due to people always want the products look good, making beautiful and perfect. Not just look only desirable, but the physical design also plays an important role to give the product seem more passionate and effective for human use. If designers follow these conditions, the resulting design will attract more users. In addition, people are only looking for products which have good function. They can compare one product with another product. In this case, designers need to do more detailed research and careful to make improvements or innovation about product. This is due, sometimes, consumers are flocking to new functions, although not all users like it. This represents all products have a variety of messages, the culture and use. In other cases, they have interests that vary widely between products, it is related to images and messages on products that are delivered to another person. For example, at any time we look at a woman's cover colour match or fit with the theme of dress clothes at the event. In addition, the prices also affect consumers' minds. This is due, if expensive, consumers will be difficult to buy, but if more expensive, consumers will be able to buy and have it. Therefore, at this stage, the designer must have a sensitivity to the environment, and marketing background.

In conclusion, the emotions, people and products have continuity with each other. This is due to significantly influence the emotions of human actions. While if the products are able to attract attention of people, people will buy it. Summary, all actions that are controlled by three aspects, namely, visceral, behavioural, and reflective. Therefore, people will love or hate something or matters related to their lives.

Sunday, 4 March 2012


In the five letters he tells the story of beauty and art related stories Schille Friedrich. He tried to change or improve the error and evil in the world of art and study the beauty of women. He feels responsible to answer or explain the problem. He has tried to put it to use the language of philosophy. In addition he is prepared to accept criticism from all ethnic groups and from all sects. He is also willing to deal with the relevant authorities that had been dominated by foreigners.
Through discussion and observation of art and fine art work, Schiller brings us closer to the concept of what is meant by art to the people and the importance of "Homo Ludens" as the concept of man. Schiller admired classical Greece and the arts. He also saw the role of history and freedom are important in discussions of art that have profound meaning. Above all both as poet and thinker Schiller held ideal of freedom to be conclusive. According to Schiller, freedom is achieved when the sensual and rational man fully unified and coherent, but his aesthetic disposition is seen as coming from the City. This letter provides a rich blood with brilliant ideas from readers. It is available with regard to successfully obtain inspiration in considering aesthetic value and nature of the artwork.
He also said now is not the time to be unfavorable to the arts or fine arts. He suggested that such events as a guide to the genius now threatening to remove the idea of art. He also said that art is the freedom for women. That may require guidance and regulations to be given the spirit and not the usual thing. Utilities that idol be followed and not to fear, and it is great power and all honor to his knowledge. However, the utility and power of his art has been lost in this period. In addition, the spirit of his philosophy to investigate the matter had been lost or faded from day to day due to the forces of nature. Science technology touted by him has been absorbed into the minds of everyone present.
Scheller also said that the philosopher is no longer doing research on the art world. However, they like to know and investigate relevant political game. He considered that such people are to be manipulated by certain of itself. In addition to express will default to study and investigate on their own stupidity. This is due to human at present have lost their right to speak and give their opinion of themselves. They will only fight if there are several individuals have expressed their own opinion.
This shows that not only political problems for some individuals, but also can affect the permission granted. This is due, the federal government also reserves the right to voice their opinions. These individuals will work hard for freedom in expressing opinions, so long as they are not able to present their opinions, they will continue to work hard.
In fact, the philosophers of the alarmed and turned to political activity. Why are political because they are such because they think that their luck will play the political game. This is due, they do not think that politicians can control the whole. This depends on our own thoughts to manipulate the law. If we are able to do so, we will be able to stand on its own personality and improve yourself and can also make decisions by itself. In addition, a strong political process and also not involved in any case. Individuals like this are called by the enactment of a rational order to give evidence. This may indicate that the art is no longer foreign to the needs of life. Although a variety of political, aesthetic value goes through before receiving the freedom of beauty. When one realizes that he was in the political game, they will rise and continue to turn away from him, and they will try to break the political chains that shackle.
Schiller is one of the scholars who have been ignored by intellectuals from outside Germany. Together with Lessing, Goethe, and a few men, his resurrection is less influential. Schiller poem too preachy, but can not be translated by normal individuals. However, in the essay, the idea of ​​optimism about change encounter. The matter is a great introduction to this book, which states what is good and not so good. However, the writer Reginald Snell shows that there is much that can be taken from the essence of the philosophy of Schiller rislah if we wish to strive to increase knowledge. His writings can be reading in difficult times and we are very motivated to read because Beethoven has a copy of which has been influenced by him. We also must believe that we can arrive in a state that requires us to deepen our understanding of art, literature and music. This is so because it can transform us to reflect ourselves.
            After doing the reading and analyzing the materials in this book, we shall find that, beauty is a combination of relaxing surroundings of the human senses. This means that people around us is a beauty to every action, thought and attitude to the world. It does not seem to make sense. But is still acceptable because the events that do have reasons and goals against something.
As a conclusion, in the life of every human action is part of the aesthetic. This is so because of our actions, followed by their perspective and experience in the real world. Otherwise, it can be called the beauty in life. All the action is to live a life process. By the realities of human life is beautiful and can not be denied. In addition, the political establishment and the freedom to truly be a moral or an asset to this world. It can tell people that a higher moral and spirit, the philosophy will be more challenging. This thing is a challenge for all types of art books. There are events, which he said, "For art to leave reality, it has to improve his body needs and neediness; forart is the daughter of freedom, and it requires a prescription and the rules given by thespirits needs and not by the matter". We would think that art is no longer deemed practical in life. But for those who think that way it will enhance the understanding of the needs of the self.